The global phenomenon of vaping took the global smoking population by storm in 2012, when Big Tobacco started the trend of acquisitions. After going through a series of acquisitions and brand exchanges, the e-cigarette industry has finally started progressing towards consolidation. The market is clearly segmented into a device/product and an aftermarket comprising of different e-cigarette types, e-liquid, and associated components.
Does E-cigarette hold the potential to ever threat the conventional cigarette industry?
Does the participation of tobacco giants blur the differentiating line between smoking and vaping?
What innovation can help you generate more revenue and step up the competitive ladder?
Will the marriage of marijuana and e-cigarette be a fruitful one, revenue wise?
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